surbhibir.ca

About my writing

Having worked in various marketing and communication roles in Toronto and New York City, my writing has covered topics ranging from higher education to politics and economy, health and wellness, business, technology, society and culture.​

I’m a first generation immigrant who takes special interest in writing for and about historically marginalized communities and newcomers.

Why work with me?

Let’s connect if you’re looking for someone that crafts high-quality content to share your unique story, and whose writing captivates readers through relatable storytelling.

A collection of monochrome sticky notes and index cards beautifully arranged on a light taupe corkboard, each displaying typed keywords like 'storytelling', 'engagement', and 'strategy' in a bold, professional font. Surrounding the board are understated office accessories, like a chrome paperclip holder and a matte black desk lamp with a thin, geometric base. Soft artificial lighting from the right bathes the scene in gentle highlights, creating a serene and organized atmosphere. Captured from a front-facing, leveled perspective, the composition uses balanced negative space, reinforcing a focus on clarity and message. Photographic realism and a minimalist, structured style enhance the corporate and strategic nature of content writing showcased on the site.

Editorial writing and reporting

Reported features, essays and articles for digital and print publications. I pitch original ideas and write with an editorial lens that’s sharp, culturally relevant and reader-focused.

  • Reported features
  • Personal esays
  • News-driven cultural commentary
A high-quality, matte black mechanical keyboard with precise, illuminated keys set atop a charcoal gray desk pad. Beside it rests a minimalist glass of water and a textured linen notebook open to a blank page, symbolizing the beginning of a writing project. The space is framed by a neutral, softly-lit backdrop, with gentle side lighting highlighting the textures of the materials and faint, structured shadows for depth. Shot from a slightly elevated angle, the image balances the workspace components, evoking a sense of readiness and clarity. The overall style is clean, modern, and professional, echoing the portfolio’s focus on sharp, purposeful content creation.

Blog and long-form content

Thoughtful, well-researched articles for brands and organizations looking to connect meaningfully with their audiences.

  • Brand blogs
  • Thought leadership
  • SEO-informed articles